Creating a brand requires a lot of thought about what exactly one wants to put out there (for the world to see) to represent your company. I’ve heard, read and received lots of advice since starting Helen Hamblin Designs and I appreciate it all! This blog post will touch upon some of the tips and ideas I've come across. I'm also using this post to announce some additional pages I've added to my website because updating your brand and image is always a good idea.
Tip number one- create a mission statement. This statement, which defines your brand, should be loud and clear yet short and sweet. Here is my mission statement which is on the home page of my website… [The use of color, one of a kind pieces and an eclectic mix of furniture and decor are essential at Helen Hamblin Designs. Your home should show and express who you are, where you've been and the things you love. As an interior designer it is my job to get to know and understand the colors and styles my clients are personally drawn and attracted to. Your home should be a place where each room, wall or vignette evokes a memory or an overall feeling of comfort and pleasure. It is my goal to make each room I design beautiful and functional while reflecting the lifestyle of my client.]
Within that mission statement I made sure to create a 'tag line' as well, which is like your company slogan. It's what you want people to remember when they think of you and the service you offer. My tag line has become... [Your home should show and express who you are, where you’ve been and the things you love.] This is essentially what I promise my services will deliver to each and every client. They are also the three most important things (in my opinion) to think about and ask when starting a new project. It was equally important to ask myself these same questions when developing my brand. The answers I've come up with are shown through the images and words you see on the pages of my website and here in my blogs.
During this time of creating my brand I’ve also read quite a few interviews with interior designers and they are often asked to describe their style in five or less words. I really liked that idea so I’ve come up with the following list of five words that describe my interior design style: Worldly, Eclectic, Bold, Whimsical, and Color.
Your home (and brand in my case) should show and express who you are, where you've been and the things you love... I've realized that figuring out the answers to those questions is an important part of designing the perfect space, as well as creating the 'perfect' brand. So now... "Extra extra, read all about it!"... let me tell you about the updates I've made to my website! I've added two new pages under the heading ABOUT; the first page is named Things I Love: Inspiration showing the designs, rooms, decor, furniture etc. that inspire me daily. I've also added a page titled Where I've Been which will show photographs I've taken throughout my travels and everyday experiences, as well as work I did during my time as a design student at Parsons here in NYC, because where I've been and the experiences I've had are a huge part of who I am. So whether it's to the museum, a flea market, interior design school or my trips around the globe, the images on that page will reflect the experiences I've lived.
I invite you to take a look at the new pages! Click on the links below! I will continue to add images weekly because luckily there is always creative inspiration all around us everyday and everywhere.
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